Creating a bootable CD requires burning 2 tracks on a single CD.
The first track is an El-Torito bootable ISO-9660 file-system containing a boot floppy image, and is created with:
jam -q haiku-boot-cd
This generates an image file named 'haiku-boot-cd.iso' in your output directory under 'generated/'.
The second track is the raw BFS image 'haiku.image' in 'generated/' created with:
jam -q haiku-image
Under Unix/Linux, and BeOS you can use cdrecord to create a CD with:
cdrecord dev=x,y,z -v -eject -dao -data generated/haiku-boot-cd.iso generated/haiku.image
Where x,y,z is the device number of your cd burner - get it with:
Windows users might have a look at the .cue files around used for BeOS distros, they should work as well for Haiku.